What
Better Craft
Represents
Many people may suggest that it is foolhardy to start a food business simply out of passion, but we believe it’s equally guileless to step into this industry without that very passion.
We are passionate about our craft.
Continual innovation in our craft and concepts no doubt excites us, but that doesn't distract our team's obsession to pursue excellence in our daily craft, time and again, all year round. We do it because it's more than just a job or a paycheck. It really is, a reflection of who we are, as an individual, as a company, as a family.
We are passionate about our people.
Our people are our end, our people are our passion.
We are passionate about making a difference.
Fueled by trust, respect and empathy, we aspire to build a company that provides our people nothing short of a positive work experience, a place where we can connect and grow together as a family and build a better life collectively. We are great as an individual, but as a team, we are #bettertogether.
We question norms, we defy constraints, we challenge convention. We make use of our inexperience in this industry as a perfect opportunity to break new ground, and we do not let our past experience inhibit our desire to become better than our former self.